Start of construction of Majaland at Holiday Park Kownaty in Poland

Gepubliceerd op 23 oktober 2016

The foundation stone was laid yesterday at Holiday Park Kownaty in Poland for Majaland, the first theme park in Poland featuring the popular Studio 100 characters Maya the Bee, Vic the Viking, and Heidi.

The Polish Majaland is an initiative of Dutch investor Momentum Capital in partnership with the Plopsa Group, the theme park division of Studio 100. Majaland is the first theme park at Holiday Park Kownaty, a 205-hectare recreation area for all ages. Holiday Park Kownaty, strategically located between Berlin and Poznan, is situated close to the exit of the A2 highway between Berlin and Warsaw. The recreation area itself is also an initiative of Momentum Capital and will comprise connected theme parks and facilities, including hotels and holiday village. The Majaland theme park will cover an area of 10 hectares, welcome an estimated 300,000 annual visitors, and be open all year round.

Majaland is the Plopsa Group’s first venture in Poland. Plopsa currently has six successful theme parks in Belgium, the Netherlands, and Germany, which together welcome three million visitors each year. All of these parks feature popular Studio 100 characters. So the construction of Majaland in Poland is a direct result of the success of Studio 100 characters in Poland. The feature film Maya the Bee Movie: First Flight was shown in movie theaters across Poland and the TV series on the adventures of Maya the Bee and Vic the Viking are extremely popular. According to Steve van den Kerkhof, CEO of the Plopsa Group, “The start of the construction of Majaland here at Holiday Park Kownaty is in perfect keeping with our growth targets. Majaland will be part of Studio 100 and Plopsa’s total entertainment formula and comparable to the zones developed within the existing Plopsa theme parks. The new theme park will let children and their parents experience an unforgettable adventure.”

The foundation stone that marks the official start of construction of Majaland in Poland was laid jointly by Mayor Ryszard Stanulewicz of Torzym, the municipality where Holiday Park Kownaty is located, the CEO of the Plopsa Group Steve van den Kerkhof, the CEO of Momentum Capital, Martijn van Rheenen, and local youth. Majaland is expected to greet its first visitors in December 2017. “Two new Studio 100 movies will be launched in 2018, namely the second Maya feature film and a movie about Vic the Viking. ‘Heidi’ will also soon be beaming into Polish living rooms, when the series is shown for the first time on Polish television. It’s fantastic that Polish children and their parents will soon also have the opportunity to experience these characters personally at Majaland!” says Daniel Heinst, Director of Majaland Poland.

Martijn van Rheenen, CEO of Momentum Capital, is also satisfied with the development. “After years of preparation, Holiday Park Kownaty is now entering a new phase. The start of the construction of Majaland is a team achievement to which the local authorities and community, the team in Poland, the fabulous expertise of Plopsa and Studio 100, Momentum Capital and its co-investors have all contributed. We will also be serving a market with the first genuine theme park in Poland. We are especially proud that this honor has been bestowed us, together with Studio 100 and Plopsa.”

Noot voor de redactie (niet voor publicatie)

For more information, contact:

MOMENTUM CAPITAL: Joost Oostveen or by phone at +31 (0)620 42 44 38 or Martijn van Rheenen or by phone at +31 (0)20 56 00 8 00

PLOPSA GROUP: Steve Van den Kerkhof – or by phone at +32 (0)496/51.94.59

About Momentum Capital and Holiday Park Kownaty
Momentum Capital is an investment company with a track record of more than ten years that aims to bring positive changes to markets. The private equity activities of Momentum Capital focus on a select number of sectors: Urban Development, Clean Tech and Essential Assets. Momentum Capital has participating interests and partnerships in growth markets in Europe, Latin America, and the United States. • Urban Development: participating interest in pioneering urban planning concepts and development of living areas for the emerging middle class in growing regions. • Clean Tech: participating interests in companies specializing in sustainable technologies aimed at making products more sustainable and achieving significant energy savings in production, thereby contributing to the transition to a sustainable economy. • Essential Assets: aimed at meeting basic necessities like a sustainable supply of heat and water and strategic infrastructure.

About Studio 100
Studio 100 is one of the leading companies in family entertainment worldwide. It was founded in 1996 by Gert Verhulst and Hans Bourlon. In addition to its head office in Schelle, Belgium, it has branch offices and studios in the Netherlands, France, Germany, and Australia. Studio 100 takes a 360° approach to family entertainment, focusing on global brands: the CGI series Maya the Bee, broadcast in 160 countries and with more than 300 licensees, Vic the Viking, licensed in more than 60 countries, and the series Heidi, licensed in more than 70 countries. In addition, Studio 100 has many other characters that are extremely popular in the Benelux region and abroad like K3, Samson & Gert, Bumba, Mega Mindy, and Prinsessia. The well-known Studio 100 characters can be seen in movies, theatrical productions, music, digital platforms, books, merchandising, theme parks, and live-action and animated television shows. For more information, go to:


Download meer beelden in de mediatheek.
Meer informatie

Meer informatie

Sofie Loy

+32 (0)58 42 98 96

+32 (0)490 64 64 38

Aanvraag professioneel persbezoek

Aanvraag professioneel persbezoek

Wenst u een bezoek te brengen aan één van onze Plopsa-parken voor professionele doeleinden? Vraag uw gratis tickets dan ten minste 5 werkdagen voor uw bezoek aan via dit formulier.

Bezoek aanvragen

Over Plopsa

Plopsa, de themaparkendivisie binnen Studio 100, heeft momenteel 8 parken in zijn portefeuille. De Plopsa-parken combineren de magie van onder meer de Studio 100-figuren met het plezier van vele topattracties in een unieke, gethematiseerde omgeving. Samen zijn de parken goed voor meer dan 3.5 miljoen bezoekers per jaar. Het gros van de activiteiten is gesitueerd in België met 2 outdoorparken; Plopsaland De Panne en Plopsa Coo, de overdekte themaparken Plopsa Indoor Hasselt en Plopsa Station Antwerp en de gethematiseerde waterpretparken Plopsaqua De Panne en Plopsaqua Landen-Hannuit. Naast de pret- en waterparken beheert Plopsa ook een Plopsa Winkel in Wijnegem, het Plopsa Hotel met 117 kamers, Plopsa Village met 24 gethematiseerde chalets en campeermogelijkheden en het Proximus Theater in De Panne. Ook internationaal is de Plopsa Group actief. Zo opende het bedrijf in 2010 haar eerste indoorpark in Nederland, Plopsa Indoor Coevorden, en werd in Duitsland het themapark Holiday Park overgenomen. Bovendien blijft Plopsa jaar na jaar investeren. Het attractieaanbod in de bestaande pretparken zal de volgende jaren verder uitgebreid worden én ook het aantal locaties waar Plopsa actief is, wordt uitgebreid.

Ontvang onze persberichten via mail

Ontvang onze persberichten via mail